As a group we have decided to incorporate a lyrics bookelt and a membership card inside our digipak. We think that these will be good for viral marketing of our artist and album. The lyric bookelt would help the marketing through the use of social network sites as people on things such as facebook often post lyrics as theyre status's in order to show their current feelings.
I think the membership card would work for advertising as again it would market on websites like "follow freya on twitter" or join freya on "facebook". It would also encourage people to potentially purchase Freya's new song on Itunes and even could incorporate her tour dates and new single releases and any upcoming events and festivals she may be playing at and attending.
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